CCR Signs with Thumbplay to Offer Mobile Content

RADIO ONLINE | , , | :am CT

Thumbplay signs with Clear Channel Radio to roll out customized mobile content stores across more than 650 of the radio giant's local music stations' web sites, plus several news and sports stations, throughout this year. Thumbplay's content is featured in areas including the 'Just Played' box and 'Top 20 On Demand' lists.

In addition, links to the mobile content store are found in the 'Last 10 Played' playlist on each site. This enables listeners who like songs heard on these stations to purchase them as ringtones for more than 2,000 supported handsets across all major U.S. wireless carriers.

Thumbplay's mobile content stores have already launched on more than 100 stations' web sites across the country, including Los Angeles, Chicago, Philadelphia, San Francisco, Dallas, Boston, Atlanta, Washington, DC, and Houston. Among the first stations to launch the new mobile content stores are KIIS-FM/Los Angeles, WJRR-FM/Orlando and WGCI-FM/Chicago.

Additionally, each radio outlet site will host a customized store featuring format-appropriate mobile content. Thumbplay also developed a customizable widget allowing DJs at each station to choose their favorite ringtones and update those selections themselves online.