Natl. Survey Shows Overwhelming Support for Radio

RADIO ONLINE | , ,

According to a survey commissioned by the radio industry to measure perceptions about radio, a whopping 76% of respondents say they enjoy discovering new songs on radio and 74% say they enjoy discovering new artists that way -- even in this era of iPods, mp3 players and Internet services.

98% say they like the fact that they can hear radio wherever they go, and 94% say they find interesting news, traffic, weather and other information on the radio. 86% percent say that radio is doing a good job embracing technology, and as many as 97% say they are glad to have radio as an option for their entertainment, news, weather, traffic and information needs.

The survey also found that:

• 97% like the fact that radio is free.
• 98% like the fact that they can hear radio wherever they go.
• 76% say they enjoy discovering new songs on radio.
• 74% say they enjoy discovering new artists on radio.
• 94% say they find interesting news, traffic, weather and other information on radio.
• 84% say they hear unique local personalities on the radio.
• 83% say that they hear things on radio that surprise them.
• 92% say that sometimes what they hear on the radio makes them laugh.
• 90% say radio makes the time pass when they're performing routine tasks.
• 88% are aware that radio is available on new technology devices such as iPods, iPhones, mobile phones, computers and MP3 players.
• 86% say that radio is doing a good job embracing technology.
• 97% say they are glad to have radio as an option for their entertainment, news, weather, traffic and information needs.

Additionally, those who heard a 30-second PSA created by Radio Heard Here asking for radio's role in our everyday lives, were markedly more positive about radio than those who did not. Of those who heard the spots, 12% more felt that radio is doing a good job embracing technology than those who did not hear the spots; 15% more said they heard unique local personalities on the radio than those who did not; and 16% more said they enjoyed discovering new songs on the radio than those who did not.

NAB Inks Extension with Curtis LeGeyt Through 2029 Curtis LeGeyt NAB President and CEO Curtis LeGeyt has agreed to a contract extension that will keep him at the helm of NAB through 2029. He's been with NAB for over a decade. During LeGeyt's tenure, the organization has advocated for policies that level the More

Audacy Launches Audacy Sports Ahead of NFL Draft Audacy Sports Audacy is launching Audacy Sports to deliver a selling proposition to the ad-buying marketplace. Aggregating its broadcast, digital and podcast inventory under Audacy Sports unleashes an opportunity for advertisers to connect with some 43 million More

Max Media of Hampton Roads Elevates Jay West to OM Jay West Max Media promotes market and radio veteran Jay West to Operations Manager of its Hampton Roads cluster. Before rejoining Max Media in January, 2020 to become afternoon personality and subsequently Brand Manager for WTWV-FM (92.9 The Wave) in More

iHeartMedia, Deep Blue Launch Women's Sports Audio Network iHeartMedia iHeartMedia and Deep Blue Sports + Entertainment today announced a new partnership to launch the Women's Sports Audio Network (WSAN), the first-ever audio platform dedicated to women's sports. The new audio platform is dedicated to covering More

Broadcast VOICES Act Introduced in U.S. House, Senate U.S. Congress Rep. Steven Horsford (D-NV) recently introduced H.R.8072, Broadcast VOICES Act, in the House and Sen. Gary Peters (D-MI) introduced the legislation in the Senate, S.4158. The bill would direct the FCC to take certain actions to increase diversity of More

Jesse Kelly Renews Long-Term Deal with Premiere Networks Jesse Kelly Premiere Networks inks a long-term agreement with Jesse Kelly to renew and extend his relationship with the company, effective immediately. Under the new deal, Kelly will continue his role as host of "The Jesse Kelly Show," which airs on more than More