Focus 360 Signs Sports Byline USA Ad Rep Deal

RADIO ONLINE | , , | :am CT

Focus 360's National Focus division inks an ad sales/rep deal with the national sports radio network Sports Byline USA and its 175 radio affiliates. In addition to its network, Sports Byline USA's programming is distributed on the Internet, through Sirius/XM Satellite Radio, American Forces Radio Network, CRN Digital Talk Radio and airline in-flight audio and mobile phones.

Focus 360's CEO Phil Brown said the National Focus network and syndication division will sell Sports Byline USA to advertisers on a stand-alone basis as well as in conjunction with National Baseball Network, another major sports network represented by National Focus.

"Both Sports Byline USA and National Baseball Network are gold-standard properties that are highly desirable to advertisers on a stand-alone basis, and even more so in some cases as a combination buy," said Brown. "The synergies are obvious and will benefit both networks as well as advertisers looking to reach large numbers of men and adults 25-54."