Holiday 2011 PPM Austin TX Greensboro Hartford CT Indianapolis IN Jacksonville FL Memphis TN Milwaukee WI Nashville TN Norfolk VA Providence RI Raleigh NC West Palm Beach Fall 2011 Quarterly Bluefield WV Casper WY Cheyenne WY Jackson TN Lawton OK Mankato MN Rapid City SD Sioux City IA Wichita Falls TX Abilene TX JB & Sandy Nikki Nite Rob Carson The Morning Show JD for the Ride Home Chris and Janeen Keith Mitchell The Breakfast Club Shane Collins Shroom Meat Brady & Rose John Tesh Miggy AJ Jennifer Lipp Dan Thomas Alex & Terri Stephen Michael Kerr Tom & Maria Steve Goddard Valentine Ryan Seacrest The Juice Crew John Magic

Radio revenues fell 16% over 2008 third quarter totals to $4.2 billion reports the RAB. Local revenues were down 19% to $2.8 billion, while national numbers declined 17% to $639 million. When combined, local and national numbers fell 19% to $3.4 billion. The one bright spot was a 14% gain in digital revenues to $126 million.

Network sales were down 11% to $253 million, and off-air revenues decreased 9% to $335 million. The decline in third quarter numbers follows a 22% overall decline radio revenues in the second quarter, and a 24% drop in the first quarter.

"As the quarter came to a close, it showed promise of an upswing in advertising spend by marketers," commented RAB President/CEO Jeff Haley. "Increases in expenditures in highly competitive categories continue to positively influence radio's bottom line."

Haley continued, "Although there have been shifts in rank, radio's top five categories have been consistent since 2005. Within these top five categories we continue to see some advertisers aggressively increase their share of voice when compared to their higher-spending competitors." (11-20-09)

Menu | Contact Us | Subscribe | Advertise | Privacy Policy | About Us

Copyright © 1989-2012 RADIO ONLINE ® The publisher makes no claims concerning the validity of the information posted on RADIO ONLINE and will not be held liable for its use. No part of this material may be reproduced in any form, incorporated in any information retrieval system or otherwise redistributed without the prior written permission of the publisher.