iBiquity Says HD Radio is a Great Gift for Holidays

RADIO ONLINE | , , | :am CT

iBiquity Digital, developer of HD Radio technology, is highlighting a bevy of HD Radio receivers as "Great Gifts for the Holidays." To capitalize, retailers like Best Buy, Costco, Crutchfield and RadioShack are providing some "door-buster" deals, prominent in-store signage and radio campaigns through the end of December.

"2009 ushered in an exciting new era for HD Radio Technology, with expansion into portable products and dramatically lower price points," said iBiquity Digital President/CEO Bob Struble. "This holiday season, with prices as low as $49, there is a great HD Radio gift idea for everyone's wish list. Watch as well for special sales and offers from retailers during November and December."

Struble added that with the backing of the strong retailers, HD Radio receivers are "poised to be a hit. New portable products and advanced services such as our HD Radio application for the iPhone and iPod touch make the technology even more attractive."

HD Radio's holiday promotions include a continuing roll out on Microsoft's Zune HD co-marketing radio campaign across the top 100 U.S. broadcast markets. Five HD Radio spots are running concurrently and promote Amazon, Best Buy and Wal-Mart.

Best Buy will merchandise the Insignia NS-HD01 portable armband radio in two prime in-store locations: the front "gift area" and on portable radio in-line displays. Additionally, special promotions will be offered throughout the holiday season.

RadioShack has plans to run a one day special on Cyber Monday (the Monday after Black Friday) for the new Gigaware Navigation Control HD Radio Receiver accessory. The electronics retailer will also display window banners in stores across the country during the first week of December, as well as in-store visual merchandising.