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Arbitron Signs Adelante Media to Multi-Year Deal
RADIO ONLINE | Tuesday, October 5, 2010 |
Arbitron signs Adelante Media Group, formerly Bustos Media, to a multi-year contract to use its Portable People Meter and Diary radio ratings services across all of its radio markets.
"Arbitron is the gold-standard in audience measurement and we are pleased to have expanded our partnership for both our PPM and diary markets," said Adelante Media CEO Jay Meyers. "As a new broadcast company serving the fastest growing segment of the U. S. population, Adelante has followed the industry debate closely. We recognize and appreciate the excellent progress Arbitron has made refining the representativeness of their sample."
"We are thrilled to announce this expanded agreement with Adelante Media, a new broadcast company focused on serving the emerging Hispanic markets," said Executive VP/Chief Sales & Marketing Officer Carol Hanley. "With the Arbitron ratings services, Adelante Media can give advertisers the evidence they need to effectively reach today's Hispanic consumer."
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