Arbitron, Edison Research Release AC P1 Study

RADIO ONLINE | Tuesday, May 21, 2013 | 2:34pm CT

An extension of the Arbitron/Edison "Infinite Dial Study," released earlier this month, specific to AC format P1 listeners was revealed Tuesday. The data is an extension of the January/February 2013 survey conducted by both Arbitron and Edison. It that found among AC format P1s about three in ten listen to online radio weekly. Other findings include:

• One in three uses YouTube weekly
• They are much more likely to wake up in the morning to a cell phone
• Half own a smartphone
• They are much more likely to own a tablet
• More than six in ten have a profile on a social network
• They are less likely to say it is important to learn about and keep up to date with new music
• Eight percent have signed up to receive email from their P1 station

The report extension was based on 135 Adult Contemporary format P1s. For more information, contact Arbitron Senior Manager of Media Relations Kim Myers at 410-312-8500 or kim.myers@arbitron.com.

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