Radio Audiences Reach 242.2 Million Listeners
Arbitron announced highlights from its September 2013 RADAR 118 National Radio Listening Report. The report shows radio's audience again increased year over year, adding more than 500,000 weekly listeners. Radio now reaches 242.2 million listeners, or 92 percent of persons, age 12 and older, on an average weekly basis. Additionally, daily time spent listening to radio among persons age 12 and older held steady over 2012, spending 2 hours and 35 minutes a day with the medium.
Radio also saw gains in the Hispanic audience across all major demographic groups versus the September 2012 report, while the Black (non-Hispanic) audience remained steady year over year. The Hispanic audience age 12 and older added 468,000 weekly listeners, reaching 94 percent of Hispanic listeners age 12 and older in an average week. Radio now reaches nearly 31 million Black (non-Hispanic) listeners in an average week, or 92 percent of this demographic.
RADAR (Radio's All Dimension Audience Research) September 2013 is the standard currency for national network radio ratings and measures 45 individual radio networks. These networks are operated by American Urban Radio Networks, Crystal Media Networks, Cumulus Media Networks, Premiere Radio Networks, United Stations Radio Networks and WestwoodOne.
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RADIO ONLINE | Tuesday, September 10, 2013 | 2:27pm CT
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