Advertisement |
Radio is Effective Way to Influence Swing Voters
RADIO ONLINE | Monday, September 29, 2014 |
A new national survey from Vox Populi Polling has found the use of radio as an extremely effective way to reach swing voters. Research shows that 81% of swing voters say they listen to AM/FM radio on a regular basis. Moreover, voters across the political spectrum report that radio ads are more credible than the ads they see on the Internet by a 56-35 margin, which increases to a 62-38 margin among low turnout voters.
Other key findings from the survey include:
- Swing voters spend 10% more time with radio daily than the average American voter. 67% of swing voters listen to FM regularly, while 14% are exclusively AM radio listeners. 65% of low turnout Republicans and Democrats say they listen to FM music on a regular basis. 61% of swing voters agree that radio is a good way for political candidates to reach them.
"This research illustrates that radio is both a habitual and influential medium for reaching voters who can make the difference on Election Day," added Katz Media Group Executive VP/Strategy, Analytics & Research Stacey Lynn Schulman. "In the race for credibility, radio outshines online advertising by a wide margin in the minds of still impressionable voters."
The survey, commissioned by Katz Media Group, examined how much influence radio has in the electoral marketplace. The sample size for the survey was 1,059 active voters and has a +/-3.0% margin of error.
Advertisement |
Latest Radio Stories
AWMF Unveils 49th Annual Gracie Awards Winners |
Study: Core Commercial Radio Fans Weigh in on AI |
Listening to Podcasts and Online Audio Hit New Highs |
Advertisement |
iHM Announces Partnership Extension with D.C. United |
CMN Promotes Robert Blum, Tyler Brewer & Chris Kleiber |
Matt Pinfield Joins The SoCal Sound for Afternoons |