Clip Interactive Reports Milestones in Revenue

RADIO ONLINE | Thursday, October 16, 2014

Only five weeks since their announcement of exceeding $1 million in revenue for station partners, Clip Interactive has announced that they have doubled this to more than $2 million. Additionally, Clip Interactive reports an increase in monthly active users (MAUs) and engagement. Within the first three months of launch, partners are reporting six figure increases in revenue due to the addition of Clip Interactive's technology.

Sixty five percent of this revenue delivered to radio station partners to date is new and incremental, a sign that non-radio advertisers will shift their dollars to broadcast when offered a digital marketing service tied to performance data.

"Our main focus is to provide a rich and compelling listener experience on broadcast and stream. Engaged radio users translates to consumer action on interactive mobile ads tied to the broadcast, and that's what is bringing new advertisers and premium pricing to spot radio," said Clip Interactive Chief Revenue Officer Bill Freund.

Radio apps powered with Clip Interactive technology are seeing high engagement rates across the board. Engagement rate is measured by counting actions relative to opened promotions, including completing a survey, watching a video, voting on a poll, etc.

All time average engagement rates with Clip Interactive technology produce mobile ads tied to the broadcast of 24 percent, mobile songs/music content tied to the broadcast of 21 percent and mobile radio promotions tied to the broadcast of 33 percent.

Additionally, Clip Interactive's radio station partners realize an immediate increase in mobile app downloads and MAUs. Radio station partners report that they more than double their mobile user base in the first year. Interactivity appeals to all listeners, not just those that wish to stream the station, which is behind this growth.

"Clip Interactive's technology activates all listening sources so, no matter how listening habits change over time, listeners will be able to interact. But, today our focus is on developing interactive radio campaigns for the largest audience so that we can generate the most revenue, and that's the broadcast audience. We are thrilled to see the industry leveraging the technology and showcasing the true value of radio," said Freund.