Media Sales Institute Recruiter Registration Open

RADIO ONLINE | Tuesday, April 21, 2015

Recruiter registration for the NAB Education Foundation's (NABEF) Media Sales Institute is open. MSI is an intensive 10-day program that trains young professionals for entry into the media sales industry. This year's program will take place at four universities: Arizona State University from June 7-16, Florida A&M University from May 11-21, Howard University from May 31-June 11 and Ohio University from May 11-21.

The program's curriculum, NABEF says, is designed to reflect current industry trends and provide participants with the tools they need to become multi-platform account executives in the areas of radio, television, cable and digital sales.

"The NABEF Media Sales Institute continues to prepare tomorrow's leaders for successful careers in the broadcast industry," said NABEF President Marcellus Alexander. "We are proud to partner with four strong universities to develop participants into multi-platform media professionals."

Throughout the program, participants learn from industry executives on the basics of media sales. In addition to class, participants work in teams to develop sales presentations for a real local client. Each participant is responsible for creating a multi-platform presentation that incorporates a traditional medium and a digital complement.

The program ends with a day of one-on-one interviews with recruiters. Traditionally, more than 75 percent of participants are hired in a related position within two weeks to one month of completion of the program.