Cumulus, Audioboom Ink Multi-Year Partnership

RADIO ONLINE | Wednesday, July 1, 2015

Cumulus Media and Audioboom Group have announced a strategic multi-year partnership. Under the deal, Audioboom's SaaS platform will provide on-demand creative, hosting, broadcasting and advertising tools for the entire Cumulus and Westwood One radio network. The platform will embed content across its networks' websites and mobile apps, offering listen-again, on-demand and bespoke podcasts. In addition, Audioboom has appointed Westwood One as its exclusive sales representation agent for the digital content.

Audioboom CEO Rob Proctor commented, "This partnership represents a major opportunity for a full roll-out of the Audioboom platform across the entire USA, which will drive increased monthly listens and advertising opportunities. Our partnership with Cumulus is not just about making Cumulus content available to our users, but rather, this is about using our platform to allow Cumulus to become a truly distributed media company, providing on-demand content across all of Cumulus' stations' websites, apps, third party websites, and third party audio platforms."

Cumulus Media CEO Lew Dickey added, "This exciting new partnership marries Cumulus' and Westwood One's best-in-class local and national content with Audioboom's industry-leading technology and distribution capabilities. Radio is America's #1 reach medium, and as listeners continue to increase their consumption of audio, this partnership allows for new ways for consumers to explore and engage with the radio stations and on-air talent they know and love today."