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AdLarge Media Forms Ad Sales Deal with AP News
RADIO ONLINE | Monday, July 27, 2015 |
AdLarge Media continues to expand in the digital audio space with its latest deal for national ad sales representation of The Associated Press' news digital on-demand service via the AudioBoom podcast platform. The agreement broadens the reach of AP's breaking news audio service and allows affiliate stations to host on-demand audio on their websites and mobile apps with updates every hour on a 24/7 basis.
"We are delighted to add the marquee AP news brand to our digital audio portfolio," said AdLarge Media VP/Digital Sales and Content Partnerships Jay Green. "This partnership brings a great opportunity to the marketplace for our clients to align with the premium provider of news content."
"This venture not only delivers our content to listeners anytime they want it, it also opens the door for advertisers to reach their target consumers when they are most engaged," added AP VP/Business Development Fernando Ferre. "We are very excited that AdLarge is representing AP's news on-demand audio service to national advertisers."
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