Media Monitors Issues NH Primary In-Depth Report

RADIO ONLINE | Tuesday, February 9, 2016

Media Monitors has released its update on the primary election that is taking place Tuesday in New Hampshire. The company has been tracking the political radio spots in Boston and Portsmouth-Dover, NH, for its focus markets. All the data captured for the radio report was from January 1 to February 7.

Hillary Clinton aired the most number of spots with a total of 2,710 -- 758 in Boston and 1,952 in Portsmouth-Dover, NH. Bernie Sanders was next with 2,362 spots -- 791 in Boston and 1,571 in Portsmouth-Dover, NH. Next biggest advertiser was Carly for America (A Super PAC) with 686 -- 103 in Boston and 583 in Portsmouth-Dover, NH. Carly Fiorina For President also ran 135 spots -- 53 in Boston and 82 in Portsmouth-Dover, NH. That would bring her effective spot count to 821 spots. Marco Rubio's PAC Conservative Solutions ran 467 spots -- 114 in Boston and 353 spots in Portsmouth-Dover, NH.

Donald Trump, the frontrunner in New Hampshire according to most polls, ran 360 spots -- 186 in Boston and 174 in Portsmouth-Dover, NH. Ted Cruz seems to have an army of PACs running spots for him. First, his own campaign aired 308 spots -- 164 in Boston and 144 in Portsmouth-Dover, NH. One of his Super PACs, Keep The Promise I ran 139 spots in Portsmouth-Dover and Courageous Conservatives cleared 120 spots in Portsmouth-Dover, NH. And finally, the Lone Star Committee bought 100 spots for Cruz -- 18 in Boston and 82 in Portsmouth-Dover, NH. That brought his effective spot count up to 667 spots.

Chris Christie's Super PAC, America Leads ran 233 spots -- 134 in Boston and 99 in Portsmouth-Dover, NH, while Chris Christie For President aired only 24 spots in Portsmouth-Dover, NH. Christie's effective spots count was 257 in our two spotlight markets. The Super PAC supporting Jeb Bush, Right To Rise USA, ran 94 spots -- 37 in Boston and 57 in Portsmouth-Dover, NH. Jeb Bush ran no ads from his campaign.

With the debate performance of Chris Christie last Saturday night, it's clear why he went after Marco Rubio. The most negative or as we call them "Against" spots were run by Marco Rubio's supporting PAC Conservative Solutions against Chris Christie. They ran 524 spots in Portsmouth-Dover, NH. Marco Rubio's Super PAC Conservative Solutions also ran 65 spots against Ted Cruz in Portsmouth-Dover.