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Edison Reveals ''Ear Wars''' Study at CRS16
RADIO ONLINE | Wednesday, February 10, 2016 |
Edison Research revealed new research "Ear Wars: The Listeners Speak Back" at the 2016 Country Radio Seminar in Nashville this week. The results were from a 1,560-person survey that measured how Americans listen to all available audio across platforms, products and paradigms. Owned music such as CDs and downloads were placed alongside streaming and traditional radio.
Here are the Share of Ear metrics as a percentage of time:
- AM/FM: 54% Owned Music: 16% Streaming Audio 15% SiriusXM: 7% TV Music Channels: 5% Podcasts 2%
- To hear favorite songs: 77% To discover new songs: 70% For news & information: 68% To know that you'll be informed if major news breaks: 63% Air personalities: 46%
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