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Spotify Launches Programmatic Audio Globally
RADIO ONLINE | Wednesday, July 20, 2016 |
Spotify launches programmatic buying across its audio ads globally. The streaming firm is partnering with three large and established platforms in the programmatic space -- AppNexus, Rubicon Project and The Trade Desk -- that will give buyers access to over 70 million users of Spotify Free. The company has launched Private Marketplaces for its best in-class audio advertising platform on mobile, allowing access for :15 and :30 second audio spots.
The move makes Spotify the first publisher to enable Deal ID/PMP access across audio inventory in a true, real-time bidding environment. Buyers will also have the opportunity to access Spotify's authenticated first party demographic data and unique playlist data. This is available globally across Spotify's 59 markets. Buyers can target audiences by age, gender, genres and playlists -- all in real time.
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