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Report: How America Commutes and Media Plans
RADIO ONLINE | Monday, December 12, 2016 |
In the wake of the recent U.S. presidential election, advertising agencies received what The Wall Street Journal calls a "stark realization." How in touch are New York media strategists with the majority of the American audience? The Westwood One Insights team looks at how this applies to AM/FM radio in a new blog post titled, "Advertising Beyond The New York Bubble: How America Commutes And What It Means For Media Plans." Some of the key points include:
- Of the 146 million Americans commuting to work daily, 86% commute by a car or truck, according to the U.S. Census Bureau. AM/FM radio dominates audio in the car, with a 70% share of time spent listening, according to Edison Research. In New York, the capital of media planning and buying, only 25% of people commute by car, according to the U.S. Census Bureau. Media decision makers who commute by car are 75% more likely to have radio in their media plans versus their public transit colleagues, according to a study of 423 advertising decision makers, conducted by NuVoodoo Media Services and commissioned by the Radio Advertising Bureau.
Read the full blog post at http://bit.ly/2h7ncfR
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