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MRC Holds PPM Service Accreditation for December


The Media Rating Council (MRC) will withhold its accreditation from the December, 2016, Nielsen Audio PPM service reports for those markets in which the PPM service is currently accredited. MRC is withholding held accreditation until Nielsen Audio fully addresses MRC's inquiries and has completed additional analyses requested that demonstrates that the PPM service disruption that affected, at minimum, the first week of the December reporting period, has been addressed and disclosed.

Since the PPM connectivity disruption, Nielsen has shared information with MRC about the outage, its recovery efforts and related data analyses performed. However, MRC says the data analyses by Nielsen related to the incidents are "incomplete and therefore MRC and its Radio Committee and Board of Directors are unable to conclude as yet on this matter." Nielsen has committed to continue to work with MRC on this issue.

With this in mind, MRC has chosen to withhold its accreditation for the December PPM reports to which it would have otherwise been applicable until it receives responses and analyses of the impacted data that it deems satisfactory to address these concerns.

Although this incident affected all PPM markets, the accredited reports affected include the RMR Service, PPM Analysis Tool and TAPSCAN Web for the December, 2016, period for the following 26 markets: Atlanta, Baltimore, Charlotte, Chicago, Cincinnati, Cleveland, Dallas, Denver, Detroit, Houston, Kansas City, Los Angeles, Miami, Milwaukee, Minneapolis, Nassau-Suffolk, Philadelphia, Phoenix, Pittsburgh, Portland, Riverside, San Antonio, San Diego, San Francisco, St. Louis and Tampa.

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