''What Women Want 2017'' Set To Roll Next Week

RADIO ONLINE | Thursday, February 9, 2017

Alan Burns and Associates, in partnership with Strategic Solutions Research, will begin releasing results of a new national study of women's media consumption next week. The study, the latest in a series began by Burns in 2010, will profile women's attitudes toward and usage of radio, streamers, music and other media. The Burns/Strategic Solutions study will be released in four parts in a series of weekly webinars beginning February 16.

"Nielsen data shows some important changes in consumption of radio over the past few years, and one of the things we probed deeply in this study is -- why? What does this mean for the future? And what, if anything, can radio do about it?" said Burns and Associates founder Alan Burns. "With this study we'll be able to trend women's attitudes toward and perceptions of radio over the last five years, and show some exciting insights. For example, the data we will show regarding the usage of headphones and earbuds while listening to radio will rock the industry."

"We're elated to be partnering with Alan Burns & Associates on this research," added Strategic Solutions Research Partner & Executive VP Hal Rood. "This study provides a deep view into how women perceive radio compared to other choices they have. Women are not daunted by this myriad of choice, and they have a clear idea of what they like and don't like about each. Radio is still important and highly valued by a huge group of female consumers, and the good news is there are ways to deepen that connection."