Nielsen, CBS Radio Extend Audio Ratings Agreement
| RADIO ONLINE | Monday, May 8, 2017 |
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Nielsen has renewed its Nielsen Audio agreement with CBS Radio to continue to provide measurement services to CBS Radio's 117 stations across 26 markets. CBS Radio will continue to utilize Nielsen local market insights and currency ratings across all the Portable People Meter (PPM) metros where it does business. In addition, they will continue to use Nielsen's radio diary measurement service in a small number of local markets.
"CBS Radio offers consumers unprecedented access to the content they want to hear including news, entertainment and sports," said Nielsen Audio Managing Director Brad Kelly. "Nielsen Audio provides CBS Radio with trusted and industry-leading solutions that allow them to measure the total audience and reach of their content. We welcome the extension of our agreement as we continue to work together to demonstrate the tremendous value of radio for advertisers."
CBS Radio will also use the Nielsen Data Management Platform (DMP), a core Nielsen Marketing Cloud application which, for the first time, includes using Nielsen Audio data from Nielsen's PPM to connect with broadcast listeners through digital channels.
