Advertisement |
NYMRAD Publishes Q1 State of the Market Report
RADIO ONLINE | Tuesday, May 9, 2017 |
New York Market Radio Association (NYMRAD) releases its First Quarter, 2017 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand radio's impact on consumers and its role in the local advertising landscape. The report assesses the New York area economy, including business drivers, and provides up-to-date consumer research on music consumption, radio usage and more.
In addition to the New York market, this quarter's report places additional emphasis on the pharmaceutical industry and professional services. Professional services include legal, accounting, tax preparation, bookkeeping, payroll and beauty services.
"The New York area has the largest number of radio listeners and in Q1 '17 that translated to nearly 15.7 million people -- nearly 90% of the NY Metro each week. When you combine that broad reach with the targetability that Radio formats offer, plus the personal connection that listeners have for their favorite air personalities and stations, Radio is clearly a great opportunity for marketers to connect with New York area consumers," said NYMRAD Executive Director Debbie Beagan.
The NYMRAD State of the Market Report provides specific business trends as well as local information from a variety of sources including the New York Times, Advertising Age, Nielsen Audio, Edison Research, Labor Statistics for the New York City Region, BIA/Kelsey and more. View the entire report by clicking here.
Advertisement |
Latest Radio Stories
Jacobs Media to Present the Techsurvey 2024 Results |
iHeartPodcasts Announces New Weekly Wellness Podcast |
iHM/San Francisco Names Hunt, Loughran as Program Director |
Advertisement |
Nueva Network and Zeno Media Teams for Digital Platform |
Triton Digital Issues March 2024 U.S. Podcast Ranker |
MediaCo Acquires Hispanic Broadcaster Estrella Media |