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NYMRAD Issues Q2 2017 State of the Market Report
RADIO ONLINE | Wednesday, August 9, 2017 |
New York Market Radio Association (NYMRAD) has released the Q2 2017 State of the New York Market Report. The analysis of the New York marketplace is designed to help advertisers understand radio's impact on consumers and its prominent role in the local advertising landscape. The report assesses the New York area economy and provides up-to-date consumer research on music consumption, radio usage, and more. In addition, this quarter's report places additional emphasis on retail, food and beverage, and the telecommunications industry.
"Radio delivers powerful ROI as well as growth among customers. As brands are reconsidering their digital advertising budgets - it is important to keep Radio in mind. Radio can combat the use of ad blockers and oversaturation because listeners cannot avoid ads on the Radio," said NYMRAD's Executive Director Debbie Beagan.
To view the entire report, click here.
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