Home Login RADIO ONLINE RSS Facebook
Find Radio Online
AM FM HD

Advertisement

Gen Media Partners Acquires Regional Reps, Tacher Co.


Gen Media Partners
Gen Media Partners

Gen Media Partners, an independently-owned national radio rep firm, has acquired Regional Reps and The Tacher Company, further expanding its reach in the national ad arena. The announcement was made by CEO Kevin Garrity. While the newly acquired companies will continue to operate on behalf of the radio stations they represent, GMP says its combined roster of 4,000 station partners will create more opportunities for national advertisers. The acquisitions come on the heels of GMP's recent purchase of the Sun Broadcast Group Network.

"With the addition of these two heritage firms, we strengthen our voice on the national level for the independent broadcasters we represent," stated Garrity. "With the increased scale and reach, we can develop more national opportunities and generate more agency business for our independent radio partners, while we continue to provide the exceptional service and support that are our hallmark. I'm excited to welcome Regional Reps, The Tacher Company, and the radio stations they represent to the Gen Media Partners family."

Outgoing Chairman of Regional Reps Stuart Sharpe commented, "Building on the foundation created more than six decades ago by founder Leonard Auerbach and his colleagues Don Hays and Jack DeHaven, today's Regional Reps team continues aggressive, in-person selling on behalf of its radio stations and high-quality service to advertising agencies and their clients. Combining Regional Reps' sales and service capabilities in medium and smaller radio markets with Gen Media Partners' resources and strength in larger markets will provide more stations with more sales opportunities and media buyers with more incentives to invest in local radio."

Ensuring a smooth transition for its new radio station partners, Greg Tacher and Joe Costello of The Tacher Company and Jeff Slivka of Regional Reps remain with their respective companies and take on expanded roles within the Gen Media Partners organization. The Tacher Company and Gen Media Partners launched a joint venture last year that established GMPT Media.

"Our existing partnership with Gen Media Partners paved the way for this next step in our evolution and growth," noted Tacher. "We're looking forward to bringing the advancements and opportunities that being a part of Gen Media Partners will deliver to our radio partners."

Advertisement

Latest Radio Stories

AWMF Unveils 49th Annual Gracie Awards Winners
Gracies
Gracies
The Alliance for Women in Media Foundation (AWMF) has announced winners of the 49th Annual Gracie Awards. The Gracies celebrate outstanding achievements in media dedicated to women, by women, and about women across diverse platforms in news and More

Study: Core Commercial Radio Fans Weigh in on AI
Jacobs Media
Jacobs Media
The big story in broadcast radio and all of media is the impact of Artificial Intelligence. In the past year, much has been said and written about how radio broadcasters -- from management to talent -- feel about this burgeoning technology. But now More

Listening to Podcasts and Online Audio Hit New Highs
The Infinite Dial
The Infinite Dial
The portion of Americans who listen to any kind of online audio, and the portion who listen to podcasts, have both reached new record highs, according to The Infinite Dial an annual survey from Edison Research with support from Audacy, Cumulus Media More
Advertisement

iHM Announces Partnership Extension with D.C. United
D.C. United
D.C. United
iHeartMedia/Washington, DC inks an extension to its partnership agreement with D.C. United to deliver local radio broadcast for all of the club's 2024 Major League Soccer regular season matches, effective through the end of the 2024 season. As part More

CMN Promotes Robert Blum, Tyler Brewer & Chris Kleiber
Compass Media Networks
Compass Media Networks
Compass Media Networks promotes three-long-standing executives, Robert Blum, Tyler Brewer and Chris Kleiber, who will collectively oversee the content creation, production and distribution of the company's play-by-play sports platform. The More

Matt Pinfield Joins The SoCal Sound for Afternoons
Matt Pinfield
Matt Pinfield
Veteran air talent and television host Matt Pinfield is joining KCSN-FM (88.5 FM The SoCal Sound) in Los Angeles as AAA outlet's new afternoon host from 2-6pm. The music personality fills the spot left open by Andy Chanley, who announced earlier More

Return to Menu

Advertisement

Subscribe to our Newsletter
Radio news and headlines delivered right to your e-mail box -- and it's free.

Quick Snaps
Benztown: Benztown was at Radiodays Europe 2024, which was held in Munich on March 17-19th. Benztown hosted a well-attended party for customers and partners during Radiodays Europe 2024 on Monday, March 18. Pictured is a traditional Volksmusik band performed for Benztown party attendees at Munich's Augustiner-Keller restaurant. In front in black shirt raising a glass is Oliver Klenk, Head of Production & Composition, and to his right, also in black shirt, is Stephan Halfpap, General Manager, Maxmedia, Austria.

Advertisement

Advertisement