Chicago Radio to Drive Results for Jewelry Company

RADIO ONLINE | Monday, December 10, 2018

RBC

More than 40 Chicago radio outlets will simultaneously air a 60-second interview with Brent Stern, Vice President of Marketing & IT of Rogers & Hollands Jewelers, discussing how radio is a primary advertising avenue for reaching customers. The interview will air on Tuesday, December 11 at 4:29pm on a group of radio stations, involving all formats, including music, news, sports and Spanish language.

"Rogers & Hollands Jewelers have been stalwart supporters of the radio industry and have enjoyed a fantastic return on their investment year after year," said Illinois Broadcasters Association's Radio Broadcasters of Chicagoland (RBC) Committee Chair Matt Scarano. "The Chicago Radio Industry is proud to be a part of building the prestigious Rogers & Hollands brand and to deliver unparalleled results."

"Radio is a big part of our marketing mix, added Rogers & Hollands Jewelers VP/Marketing & IT Brent Stern. "Chicago is unique in that it has an unbelievable breadth of radio stations. These stations provide the most efficient way to get our message across."

"It's always great to hear another success story from an advertiser delighted with the very effective medium of broadcast radio," remarked Illinois Broadcasters Association President/CEO Dennis Lyle. "Rogers & Hollands, like the sparkling jewelry they sell, is clearly a shining example of such a satisfied radio advertiser."

This Chicago Radio Drives Results roadblock initiative was first introduced by the RBC in 2016 via a 30-minute live conversation with Chicago Mayor Rahm Emanuel during a Chicago Radio Town Hall Meeting. During the last two years, the RBC has simultaneously aired 60-second interviews with some of the top radio advertisers in the Chicago area.