CBS Radio Teams with Sports Network for March Madness

RADIO ONLINE | , , | :am CT

For the third consecutive year, CBS Radio is teaming with CBS College Sports Network to deliver online content of the NCAA Division I Men's Basketball Championship. "NCAA March Madness Central," a co-branded web site, will serve as an interactive destination for fans, while more than 70 CBS radio outlets will feature an abridged "NCAA March Madness Central" module on their web sites.

"Partnering with CBS Radio allows us to provide valuable content to its extensive audience across the country, taking fans deeper than ever into March Madness," said CBS College Sports Network VP/GM Tom Buffolano. "We're working within the CBS family to integrate our March Madness Central product across various platforms, providing users with a compelling online destination for all their tournament needs."

"We've tailored our web sites with rich content that mirrors our listeners lifestyles and come mid March the #1 topic of conversation among men and women typically centers around NCAA basketball," said CBS Radio President Digital Media & Interactive Marketing David Goodman. "Through this partnership fans across the country can seek out news and information about their favorite teams on a number of CBS RADIO sites satisfying even the most passionate sports enthusiast."