BBM, Coleman Insights Ready Canada for PPM
BBM Analytics and Coleman Insights are partnering for a series of seminars designed to help radio outlets in Canada prepare for the planned introduction of PPM-based audience measurement later this year. The 3-hour (average) seminars are free for up to two station reps and will be held in Vancouver (6-15), Calgary (6-16), Edmonton (6-17) and Toronto (6-18).
"We believe it is very important to ensure that Canadian radio is ready for the introduction of this exciting new audience measurement technology," said BBM Analytics VP/David Phillips. "That's why we have partnered with Coleman Insights, whose experience working with stations in markets with PPM measurement is unparalleled."
"The invitation we received from BBM Analytics to participate in these seminars was very gratifying," added Preisent/COO Warren Kurtzman of Coleman Insights. "Through our participation in these sessions, we intend to deliver powerful insights to our clients in Canada, as well as to other stations that can benefit from our expertise."
Each seminar will last approximately three hours and will feature content geared specifically to GM's, programming, marketing and promotion areas.
