Marketron Wins Long-Term Group Contract w/Regent

RADIO ONLINE | , , | :am CT

Marketron has won a long-term contract to provide broadcast management software to Regent Communications and its 62 radio outlets in 13 markets. The Regent deal includes Marketron business system software as well as Marketron Exchange, an e-commerce solution for radio stations.

Regent Senior VP/Operations John King commented, "We have a long history with Marketron and appreciate their strong commitment to both their products and clients. Marketron takes a shared interest in the success of our business and we look forward to the advances they are bringing to the industry."

Under the deal , all Regent stations will use Marketron software to manage their ad inventory. Marketron's software includes sales, traffic, reports and billing applications, which are integrated with the Marketron's exchange e-commerce platform for electronic orders and invoices.