ESPN Radio's ''Don't Give Up'' Auction Raises $2M
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The fifth annual ESPN Radio "Don't Give Up" ESPYs V Foundation Auction raised over $1 million for The V Foundation for Cancer Research, a 415% increase from the inaugural event's total of $201,000 in 2005. More than 275 items and experiences were auctioned off either online or as part of an on-air radiothon on July 15.
The auction, combined with the ESPY Celebrity Golf Classic, raised nearly $2 million.
Two featured auction offerings were a new 2010 Range Rover luxury vehicle, and ESPN Radio's Mike & Mike in the Morning broadcasting from a listener's home. The Range Rover attracted a winning bid of $102,100, while Mike & Mike's broadcast and ESPN2 simulcast raised $51,100.
The radio auction was one of Team ESPN's corporate outreach initiatives, which coincided with the ninth annual ESPY Celebrity Golf Classic. The Classic raised $950,000 in net proceeds for The V Foundation for Cancer Research.
