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TRN Inks Longterm Syndication Deal with Dr. Laura
Talk Radio Network is partnering with Take On The Day for the syndication management and affiliate marketing of "The Dr. Laura Program," hosted by Dr. Laura Schlessinger. She's currently heard by 8.25 million weekly listeners in over 40 countries on over 250 radio outlets, as well as Armed Forces Radio and Sirius XM Radio. The program is now in its 16th year in syndication, airing live from noon to 3pm.
Under the deal, TRN will handle affiliate marketing of "The Dr. Laura Program," working to develop new affiliates on both the AM and FM dial.
"It is an honor and a pleasure to work with Dr. Laura, Geoff Rich and TOTD," said TRN's Mark Masters. "Dr. Laura's track record in grabbing and keeping audiences glued to their radios is unparalleled. She is the industry leader in the advice genre, and her show's unique appeal and reach continues to grow."
"Mark Masters and his team have succeeded in bringing great radio talent to audiences and bringing new stations on both the AM and FM band into the talk format. I am confident this syndication and marketing partnership will ensure the Dr. Laura Program will expand its reach and be an even greater value for advertisers and affiliates," said TOTD President Geoff Rich. (08-06-09)
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