Cox Media Announces Integrated Media Organization

RADIO ONLINE | , , | :am CT

Cox Media Group is reorganizing its media businesses and management structure naming veteran newspaper executive Doug Franklin and Cox Radio President Bob Neil Executive VPs. Franklin and Neil will oversee Cox's broadcasting and newspaper properties. Marc Morgan is appointed Senior VP/Chief Revenue Officer, working with Cox's sales function across all media.

"This new concept is another step toward fulfilling Cox Media Group's vision of operating as a fully-integrated media company," said Sandy Schwartz, president of Cox Media Group. "Sharing expertise and best practices across all of our media properties allows us to better serve consumers and advertisers in our changing environment. In addition, each of Cox's media properties will benefit from expanded shared services such as Research, Sales, Digital, Finance, Human Resources and Engineering."

"We're creating a leadership model to better reflect the reality of today's media marketplace. As the boundaries between traditional and digital media merge, it's important to have leaders in place who can think broadly across the media landscape as they guide our way forward," added Schwartz.

While Cox's local media properties and brands will still operate independently, including continuing their existing independent news and editorial functions, the new structure opens the door for knowledge sharing, talent development, increased operating efficiencies and cost savings. Additionally, the reorganization helps the company to enhance and expand its digital assets and sales expertise across all of its media properties.

No job eliminations resulting from the new model are expected.