Arbitron Honors Excellence in Multicultural Radio

RADIO ONLINE | , , | :am CT

Arbitron congratulates Comcast and Grupo Gallegos, the radio grand prize winner, honored at the Multicultural Excellence Awards held at the 11th Annual ANA Multicultural and Diversity Conference in Phoenix. Arbitron said it worked closely with the ANA to introduce a new category in 2009 highlighting exceptional work in radio advertising.

This is the second year that Arbitron has participated as a sponsor of the event which honors the best in multicultural campaigns. The sponsorship of this event is a part of a greater outreach by Arbitron to promote the benefits of Spanish-language and Urban formatted radio as an effective medium to target the Hispanic and African-American consumer.

In his remarks to the audience, Arbitron Executive VP/Chief Marketing Officer Alton Adams stressed the importance of utilizing ethnic radio stations when trying to build a personal connection with multicultural consumers. According to Adams, "Marketers looking to capture a loyal consumer base can clearly connect and engage with these communities at home, at work, in the car, anywhere they may be listening to the radio. Hispanic and African-American consumers are more receptive to media that speak to relevant issues in their communities."

Also on hand for the evening's festivities were broadcast execs from Inner City Broadcasting, Grupo Radio Centro, Entravision and Premiere Radio Networks as well as the Radio Advertising Bureau.