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RTNDA, the Radio-Television News Directors Association, has officially changed its name to the Radio Television Digital News Association. Concurrently, the organization has unveiled a new logo to go along with the new name. Chairman Stacey Woelfel says that RTDNA is for all electronic journalists, and not just News Directors.

"What will change is how we approach news coverage and how we represent the industry," said. Woelfel. "RTDNA will also be for all electronic journalists, including the newest members of our newsrooms working on the digital platforms."

RTDNA used the opportunity of the name change to debut a roster of new programs and products, including health insurance, international travel protection insurance and dental insurance for its members, monthly webinars, and retail discounts. More information about these programs can be found on RTDNA.org.

This is the second name change in the organization's history. Founded in 1946 as the National Association of Radio News Directors, it became RTNDA in 1952. (10-13-09)

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