Emmis Interactive, dmr Ink Interactive Partnership

RADIO ONLINE | , , | :am CT

Emmis Interactive signs with dmr to partner its interactive platform with dmr's PPM analysis and marketing strategy. When combined, the two companies say they will provide radio stations with the skills to identify and recruit the right consumers, as well as the ability to craft an ongoing strategy.

"Our CMS platform, BaseStation, enhances dmr's established ability to turn valuable user-data into intelligence for our clients' marketing and programming efforts," said Emmis Interactive co-President Rey Mena. "dmr understands consumers at a level deeper than most, and their PPM expertise strengthens our offering and uniquely positions us to serve our clients in PPM rated markets."

"Emmis Interactive provides the industry with the most sophisticated interactive platform available for identifying, engaging and tracking a station's most important listeners," added dmr President Tripp Eldredge. "BaseStation provides dmr clients a 360-degree view of those listeners who make the most ratings impact."