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Entravision and Lotus Communications have announced that Phillip R. Woodie has been appointed President of Lotus Entravision Reps (LER), a joint venture radio-sales rep firm representing about 125 Spanish language radio stations. In this role, Woodie will be responsible for managing the firm's operations. Concurrently, Mary Hawley is named VP/Western Regional Sales, and will focus her efforts on the Los Angeles market.

"Phillip's exceptional track record and sales and marketing expertise will be an enormous asset to Lotus Entravision Reps, and we're delighted to welcome him to the firm," said Entravision Radio President Jeffery Liberman. "We are dedicated to offering advertisers the most effective way to reach Hispanic audiences through more than 100 Spanish language radio stations, and we believe that our team can develop and implement the best strategies to do so."

"Lotus Entravision Reps is the firm that advertisers rely on to reach the growing Hispanic population in the United States. I'm looking forward to taking on this new role and helping to maximize results for current and future advertisers," added Woodie.

Previously, Woodie was the Director of Sales and Marketing of Multicultural Networks at Comcast Spotlight. Before that, he served as President of Network Sales and Marketing at Azteca American Network. Woodie has also held various roles at Univision, ABC, CapCities and Disney. (10-15-09)

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