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Envision Radio Networks to Launch Radiointros
Envision Radio Networks has launched Radiointros, a new service that offers production imaging for Spanish radio, specifically stations featuring Spanish Pop and Regional Mexican formats. Radiointros is meant to "spice" up musical intros of current hit singles with listener testimonials, voiceover, imaging elements and artist greetings. Radiointros delivers fully produced songs with intros to affiliates via Internet delivery.
"We have taken some of the best singers in Spanish radio and matched them with the best imaging people in our industry to create Radiointros" said President/CEO Danno Wolkoff. "Our affiliates have been asking for musical intros of current hit songs to help image their Spanish stations and we are thrilled to offer this turnkey service on a barter basis."
President/FM Audio Production Francisco Moreno added, "With the new system of measuring ratings (PPM), today's radio adopts a new format to approach the audience by playing more music. With Radiointros, you don't have to stop the music to play sweepers and jingles because they're already in the songs! That way you'll play more songs per hour...and isn't that what you wanted?"
Radiointros is the creation of longtime creative producer Francisco Moreno, a Spanish radio veteran with over 19 years in the business. Moreno's work has been used by Liberman Broadcasting, Univision, and SBS/Los Angeles. (10-20-09)
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