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Terra, a digital content producer with a primary focus on the U.S. Hispanic market, has partnered with Citadel Media en Español to manage the online brand extensions of the network's portfolio of radio products. The first joint effort for the two companies is the launch of a new web site for Maria Marin's radio show, "Tu Vida Es Mi Vida."

A motivational speaker, author and syndicated columnist, Marin brings her message of Latina empowerment to radio audiences through her program, which is syndicated by Citadel Media en Español to 27 affiliates in major Hispanic DMAs such as New York, Los Angeles and Miami.

Terra will work with Citadel Media to manage all aspects of Maria Marin radio in the digital arena, including editorial programming, advertising sales, user experience and web design. The cross promotional site will be home to interviews, photos and discussion boards. In addition, behind-the-scenes video of the radio show will be available via the Maria Marin channel on Terra TV.

"The convergence of digital and traditional media offers us the opportunity to reach an unparalleled audience, particularly as more and more U.S. Hispanics go online," said Citadel Media en Espanol VP/National Sales Carlos San Jose. "Our partnership with Terra will now provide advertisers with a must-have media component when targeting the Hispanic demographic, as this consumer market segment continues to increase."

"Maria Marín embodies Latina empowerment and Tu Vida Es Mi Vida has become an institution in the community," said Terra USA VP/Programming Angel Sepulveda. "We have no doubt that adding this content to the Terra network will be valuable to our audience and we look forward to providing our audience additional Citadel Media en Español talent and programs." (11-10-09)

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