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Citadel Chicago, Memphis to Use vCreative Services


Citadel Broadcasting's WLS-AM and WLS-FM/Chicago, along with WGKX-FM, WKIM-FM, WRBO-FM and WXMX-FM/Memphis have signed to go "paperless" with vCreative's option of bartering overnight minutes. Additionally, the stations will use vCreative PPO, a workflow management system for both production orders and streaming orders, effective in January.

The vCreative Network will also allow the option to share voice talent between them and other Citadel stations or to outsource to any freelance writer, voice talent or producer of their choice to maximize their creative options and voice variety in spots. Citadel outlets already using vCreative PPO are clusters in Flint, Saginaw, Boise and Syracuse.

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