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Jacobs, Arbitron to Unveil Mobile Devices Study
RADIO ONLINE | Wednesday, June 2, 2010 |
A Jacobs Media and Arbitron study examining how consumers are using mobile devices will be revealed during the 2010 Radio Show, September 29-October 1 at the Washington Convention Center. Entitled "Goin' Mobile," the Super Session will be held on September 30, and will examine how the recent explosion of mobile devices has changed the way Americans consume media.
"Jacobs Media is thrilled to present our newest ethnographic study -- 'Goin' Mobile' at the 2010 Radio Show," said Jacobs Media President Fred Jacobs. "Thanks to our partners at Arbitron, it's a breakthrough study focused on the digital hot spot -- mobile. We'll take Radio Show attendees into cars, bars, workplaces, and homes to show the pervasive impact of smartphones and their implications on the future of radio."
Arbitron Senior VP/Marketing Bill Rose added, "Nothing is more mobile than radio, and this exciting research showcases that radio is ideally suited to leverage converging and emerging mobile platforms -- and to drive even greater impact to consumers' lives."
The study will provide attendees with information that will examine the power of mobile devices in everyday life, as well as the impact these applications have on the way Americans interact with one another. Broadcasters will also have the opportunity to explore the sociological and societal changes brought about by mobile devices, and how these changes will impact the future media habits of American consumers.
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