Millennium/NJ Adds Interactive Broadcast Technology

RADIO ONLINE | Thursday, August 19, 2010 | 2:40pm CT

Millennium Radio/New Jersey introduces an interactive music and advertising platform, developed by Seattle-based Quu, with plans to go live Labor Day weekend on ten of the company's Garden State stations. Millennium is the second radio group in the country to roll out the new service, the first was Sandusky Seattle Radio Group.

Quu (pronounced "Q") enables listeners to connect to their favorite radio station in new ways by reacting to a song, an announcer's commentary or an ad. They have the choice between visiting the station's web site for an interactive playlist or sending a text message from their mobile phone to the station. Quu then provides listeners with song and artist details, the chance to interact directly with the station's announcers, receive event alerts and more.

Millennium's radio ads become more interesting, enriched and meaningful with the addition of coupons, still images and videos as well as a direct link to advertisers for more information.

"We're confident that our listeners will love the Quu enhancements since they will be able to interact with our announcers and advertisers real-time," said President/CEO Bill Saurer. "Quu further enhances Millennium's ability to reach consumers on a one-to-one basis, in addition to our unprecedented ability to reach them on a broad scale."