CC to Award $1M in Advertising to O'Toole Winners
| RADIO ONLINE | Friday, September 24, 2010 |
|
Clear Channel plans to award a total of $1 million in free advertising to the top four winners of the 4A's 2010 O'Toole Awards, who will be named during Advertising Week 2010. Winners for best large, mid-sized, small agency and the O'TooleBox category, which touts the best integrated campaign of the year, will each receive $250,000 in free advertising across CC's radio, digital and outdoor platforms.
The top four O'Toole Award winners will be announced September 27 at the Best Buy Theater in New York, hosted by Chuck Porter, the 4A's Chairman and Chairman of Crispin Porter + Bogusky, in partnership with Yahoo! CC Executive VP John Partilla will present the free ad awards to the 2010 O'Toole honorees.
"The O'Toole Awards is unlike any advertising industry competition and we look forward to further recognizing creative agencies' high level of work by providing effective platforms to display future campaigns," said Partilla. "As these firms seek to drive results and support their clients' growth objectives, we hope they continue to push the envelope to the maximum and take advantage of all the creative possibilities of our radio, digital and outdoor assets to reach their desired audiences."
