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Entercom Taps Strutta to Power Online Contests
RADIO ONLINE | Wednesday, October 13, 2010 |
Entercom signs with Strutta.com to form a partnership that provides contest marketing solutions to Entercom's network of 110 radio outlets in the U.S. Utilizing the Strutta contest platform, Entercom can easily set up and manage online promotions around user content and social media, at either a local or national level.
"Strutta has enabled us to substantially elevate our game in one of our highest profile initiatives," commented Entercom's Senior Director of Digital Content Joe Rosenthal. "We believe these types of promotions are powerful tools to drive both user engagement and sponsorship revenue."
Under the terms of the partnership, each of Entercom's stations will have access to Strutta's Contest Builder tool for creating contests in their local market, while Entercom will utilize Strutta's Contest API to manage more complex national promotions.
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