Top National Advertisers Appear at 2011 Radio Show
| RADIO ONLINE | Thursday, August 25, 2011 |
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The RAB has announced the addition of top national advertisers to the 2011 Radio Show programming line-up. Radio Show 2011, the single largest annual industry gathering, will take place September 14-16 in Chicago. This year's Radio Show will shine a spotlight on local and national advertisers. Together, the ad agency and marketing clients participating at the show currently represent billions in media spending.
RAB President/CEO Jeff Haley, which co-produces the show, said, "This has been a solid year for Radio, and we're thrilled to have such outspoken advocates for the industry, eager to share their stories of radio marketing success." Haley asserts, "With nearly $20B in media spend represented by these impressive advertisers I can't think of a better place for a radio seller to be than at the conference in Chicago."
Six top national advertisers are participating in key conference sessions along with regional advertisers which collectively represent well over $6 billion. Included are:
General Motors McDonald's Sears Holdings Corporation MillerCoors Allstate Walgreen Co. Fifth Third Bank MB Financial
In addition, senior-level executives from major agencies representing well over $13 billion of advertising spend will also be participating. These include:
Leo Burnett Starcom Mediavest Saatchi & Saatchi The Richards Group Carat MPG Compass Point Media (a division of Campbell-Mithun)
Lori Hiltz, Executive VP Managing Director of MPG Chicago, who leads the Sears media account, said, "Even as the marketing landscape continues to evolve, radio is more integral to our media mix than it's ever been. No medium does what radio can to engage consumers, and help us reach the audiences that matter to us."
