Marketron's Mediascape Platform Shows Significant Traction
Marketron, the leading provider of business software solutions and services for the media industry, try, today announced significant traction of its Mediascape program. In the 12 months since announcing the Mediascape program in pril 2011, Marketron has signed up more than 300 media groups, released 7 new platform components, forged over a dozen new strattrategic partnerships and integrations and added 1,200 new stations to its mobile platform.
"Mediascape's open platform haslocked the door for a better way of doing business," said Steve Newberry, president and CEO of Commonwealth Broadcasting. "Connecting our sales software with our traffic and billing system solves a significant business problem for us. An open platform intem integrating systems together allows us to get the best of both worlds, choose the best 'tool' for the job and not be dependention from a single company."
Mediascape and the services it enables is creating station efficiencies and solving long-standitanding problems caused by disconnected software and systems. "Marketron Traffic is the best system that I have used and buying edia Connect for our business was a no brainer," said Rebecca Rapps of Local Media of San Diego. "Network Connect saves many hou hours of time each week. With Network Connect, there really isn't much left for us to do - it is a seamless process."
Markon's investment in ensuring connectivity between media systems has already begun helping stations do more with existing infrastrfrastructure investments while establishing the foundation for the next-generation of advertising management. By partnering withrs in the media industry - including Arbitron, Chase Paymentech, Counterpoint, Dial Global, Media Ocean, Emmis Interactive, Harratz, Premier Networks, STRATA and Triton Digital - Mediascape is quickly becoming the critical sales and operating hub for mediamedia companies.
"Since the launch of the Mediascape program last April, Marketron has demonstrated its commitment to transorming the industry," said Jeff Haley, the newly appointed president and CEO of Marketron. "As I begin my new role with the compcompany, I am confident that Marketron's legacy of dedication to our customers and partners will help our industry embrace the tnology that will make a difference in its collective success. Our customer adoption confirms they are ready to make the leap, whap, which is a testament to Marketron's commitment and partnership with them." (04-10-12)
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RADIO ONLINE | Tuesday, April 10, 2012 | 9:20am CT
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