Univision Receives NABEF President's Special Award
Univision Communications will receive the NAB Education Foundation's (NABEF) President's Special Award for its nationwide Es el momento (The Moment is Now) education campaign. The Service to America President's Special Award recognizes historic and extraordinary achievement by a broadcaster. Univision will receive the award at NABEF's annual Celebration of Service to America gala on Monday, June 11 in Washington, DC.
"Univision has a rich history of dedication to serving local communities and our nation's Hispanic population at large," said NABEF President Marcellus Alexander. "The Es el momento initiative builds on this record of public service, and is a testament to Univision's commitment to providing younger generations with the educational tools they will need to be successful."
Es el momento was launched in February, 2010, as a multi-platform, national education initiative aimed at improving academic achievement among Hispanic students. Conducted in partnership with the Bill & Melinda Gates Foundation, the U.S. Department of Education, educators and community leaders from around the country, the initiative focuses on college readiness, high school and college completion, as well as engaging Hispanic parents, students and the broader community.
The campaign has included an Education Week that utilizes all of Univision's media platforms as well as an Education Town Hall in Washington, DC, and in other cities around the country. Since its inception, the campaign has reached over 16 million people through radio and television programming, social media outreach, community events, phone banks and other local services.
As previously announced, actress Glenn Close will receive the 2012 Service to America Leadership Award, NABEF's highest honor, for her mental illness advocacy work. State Farm will receive the Corporate Leadership Award for its focus on community service and corporate social responsibility. (04-12-12)
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