Salem Taps Heidi Harris for L.A. Mornings
Beginning today, there will be a new morning show and new brand for Salem Communications' News Talk radio stations in Los Angeles and the Inland Empire. Morning host Heidi Harris will be joining the stations for wake-up duty 6am to 9am. At the same time, KRLA-AM 870 and KTIE-AM 590 will re-brand the stations as "The Answer," following on the heels of a similar re-branding at the company's News Talk radio station, WNYM-AM 970 in New York City.
Salem's new VP Director, Spoken Word Format, Phil Boyce announced the change, saying both the new morning show and the new name and positioning will make both stations more competitive, with more attitude in the imaging, and more opportunities to position the stations in their markets. "We have been using the name 'The Answer' in New York since March 12th, and could not be happier with the response. The on air attitude and positioning is much more positive and we decided we could do something similar for KRLA and KTIE. The addition of Heidi Harris to the morning show is a major investment in the future of these stations, so the timing was perfect to combine the new show with the re-branding effort," said Boyce.
Heidi Harris was first heard on the air on KDWN in Las Vegas in 1998 during the Monica Lewinsky scandal, when she volunteered to go on the station for free. Her unique take on that issue and others captured the imagination of the city and caught the attention of crosstown competitor KXNT where she became co-host of the morning show in 1999. Later she became the solo host of the morning show on KDWN and developed a great track record, attracting the attention of Salem and KRLA management who wanted their own local morning show. Harris departed Las Vegas radio in March and quickly made the jump to Los Angeles and Riverside, where she begins April 23rd, 6am to 9am.
"I am thrilled and excited to join Salem Communications, a company that has quickly become one of the most respected places to work in radio and a company with a huge commitment to what I do: the News Talk format," said Heidi Harris. "I can't wait to get back on the radio, and to do my thing in Los Angeles and the Inland Empire, two great markets for talk, and two great stations," according to Harris. Boyce added, "Heidi is a proven talk radio pro with a great personality and great instincts on topic selection and on-air attitude, so I am confident she will make a splash in LA and the Inland Empire."
Regarding the changes, KRLA/KTIE Program Director Chuck Tyler commented, "The LA and Inland Empire morning talk airwaves are ready for a little shake-up. When Heidi became available we immediately knew she was 'the Answer'! These are very exciting times for KRLA and KTIE." (04-16-12)
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RADIO ONLINE | Monday, April 16, 2012 | 8:30am CT
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