Cumulus To Use Nielsen For Monitoring/Research

Cumulus Media and Nielsen today announced that the two companies are expanding their relationship to include Cumulus stations using Nielsen's Broadcast Data Systems, a music monitoring service, in addition to sales representation

"Our stations need the most reliable research and this arrangement with Nielsen accomplishes that and allows us to continue providing the most compelling content on radio," Cumulus Media senior VP Dennis Green said in a statement.

We look forward to sharing BDS data with our stations across all format platforms. BDS is providing cutting-edge technology. Its accurate data helps us super-serve our stations with valid and useful information with music targeting and rotations," Cumulus Media senior VP of corporate/programming Jan Jeffries said in the same release.

"Cumulus selecting Nielsen BDSradio as its monitoring service is a testament to our commitment to quality services and insights and we couldn't be prouder, "Nielsen president of entertainment Howard Appelbaum said.

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Cumulus To Use Nielsen For Monitoring/Research

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Cumulus To Use Nielsen For Monitoring/Research

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Copyright © 1989-2026 RADIO ONLINE ®

Copyright © 1989-2026 RADIO ONLINE ^®