Univision Radio to Launch Uforia Music Service

RADIO ONLINE | Tuesday, April 23, 2013 | 5:09pm CT

Spanish-language broadcaster Univision launches the Uforia music service, the company's new audio strategy aligning music efforts under one umbrella. As part of the strategy, the company will also launch an upgraded music app focused on content curation with deep Latin genres. Following previous multi-platform debuts of singles from other artists, Univision Radio will exclusively debut Marc Anthony's new salsa single, "Vivir mi vida," on Friday, April 26.

"Univision Communications is committed to continuing our legacy of bringing the most cutting edge entertainment to Hispanic America," said Univision Radio President Jose Valle. "By leveraging the size and scale of the company's media platforms, we provide an unparalleled promotional platform for established and emerging artists while transforming the digital music experience for our audiences."

Additionally, UCI is helping to foster emerging talent by partnering with music labels to exclusively premiere songs from up-and-coming artists. The company used this approach with the debut of then-newcomer Leslie Grace. Her single, "Will U Still Love Me" premiered on Univision Radio across the country and her live performances of the song were featured during Univision Network's Premios Juventud and Univision Radio's H2O Music Festival.

"Univision Communications is the most comprehensive solution for artists looking to reach and engage Hispanic America," said Executive VP/Content & Entertainment Evan Harrison. "We know our audience's listening preferences are evolving and have developed our new music service, Uforia, to meet their multiplatform lifestyle. Uforia will become Hispanic America's #1 choice for audio entertainment."

This summer, UCI will formally release the upgraded music app, under the name Uforia, focused on content curation with deep Latin genres. The upgraded app will feature exclusive channels, customizable stations housing more than 20 million songs. It will also offer a friend-sourcing service where users will be able to not only see what their connections are listening to but also recommend music to them directly.