TTN and Univision Expand Multi-Year Partnership
| RADIO ONLINE | Wednesday, April 24, 2013 | 9:10am CT |
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Total Traffic Network (TTN) has announced a renewed agreement with Univision Radio, the largest Spanish-language radio broadcaster in the U.S. Effective immediately, Total Traffic Network will be the exclusive traffic content provider for Univsion Radio. As part of the expanded partnership TTN will provide its "24/7 News Source" newswire service to all of Univision's news and talk-formatted stations. "24/7 News Source" is a web based News and information wire service delivering national, state and local news, weather, sports and consumer reports, plus entertainment news and format-specific show prep.
"Our partnership with Univision brings together two industry leaders to provide Spanish-speaking radio listeners the traffic and news information they need from the stations they trust," said Mike Haake, Senior Vice President of Affiliate Sales at TTN. "With the Hispanic population in the U.S. growing by over 40 percent in the last decade, our partnership with Univision Radio will ensure that Total Traffic's radio network mirrors the diversity of our markets. I'm very pleased we've been able to turn this into a long term relationship."
"Total Traffic Network offers the local traffic and news solutions that best meet our stations' needs, and we are proud to call ourselves their partner," said Univision Radio Senior Vice President, Lee Davis.
