CCME & The CW Sign Long-Term Deal to Air iHeart Festival

RADIO ONLINE | Thursday, May 16, 2013 | 11:43am CT

The CW Network and Clear Channel Media and Entertainment today announced a multi-year partnership making The CW the exclusive television broadcaster of the iHeartRadio Music Festival. The CW will also be the exclusive broadcast home of iHeartRadio's holiday Jingle Ball concert, the iHeartRadio Ultimate Pool Party, album release parties and other concert specials. The agreement also gives the CW exclusive streaming rights to the television specials on CWTV.com following the broadcasts.

The three-year agreement, beginning with The CW's broadcast of the iHeartRadio Ultimate Pool Party in July, was announced today by Mark Pedowitz, President, The CW, and John Sykes, President of Clear Channel Entertainment Enterprises. "The CW is synonymous with what's now and what's next, and that includes music," said Pedowitz. "We have always been known for using the hottest, most of-the-moment music, both on our shows and in our marketing campaigns. Partnering with Clear Channel to present the biggest concert events of the year for our viewers is a natural fit for us, and also gives us more original event programming throughout the year."

"This is an ideal opportunity to take the original content that we create at Clear Channel to new platforms and audiences," said Sykes. "We chose The CW as our partner because we share the same powerful connection to a highly influential young demographic."