AdLarge Media, Sports USA Media Extend Contract

RADIO ONLINE | Thursday, May 23, 2013 | 3:31pm CT

AdLarge Media and Sports USA Media have extended their relationship, and any pending lawsuit has been dismissed as a misunderstanding. AdLarge continues as the exclusive national advertising sales representation firm for Sports USA, the largest independent syndicator of live play-by-play sports. The deal covers national advertising sales representation of NFL and NCAA football.

Sports USA President Bob Moore stated, "Any pending lawsuit has been dismissed, and we are really looking forward to this upcoming season with AdLarge. Their connection with national advertisers and their agencies provides the opportunity for continued revenue growth in our football programming."

"We are delighted to renew our arrangement with Sports USA," noted AdLarge Media Co-Founder/CEO Gary Schonfeld. "Sports USA has a terrific line-up of 2013 NCAA and NFL games, and we are looking forward to representing their play-by-play coverage for the upcoming football season. These football games offer advertisers an incredible opportunity to associate with two of the most exciting sports leagues in the country."

Sports USA filed suit aganist AdLarge Media on May 9 alleging breach of contract over whether AdLarge was entitled to deduct sales commissions from the amount due to make up for the shortfall between sales goals and actual sales. The new deal has resolved the dispute.